{"id":852,"date":"2021-04-18T14:26:55","date_gmt":"2021-04-18T06:26:55","guid":{"rendered":"http:\/\/refusea.com\/?p=852"},"modified":"2021-04-18T14:26:55","modified_gmt":"2021-04-18T06:26:55","slug":"%e5%b9%bf%e5%91%8a%e5%b9%b3%e5%8f%b0%e7%b3%bb%e5%88%97%e4%b8%80%ef%bc%9a%e7%ab%9e%e4%bb%b7%e9%80%bb%e8%be%91%e5%92%8c%e4%b8%80%e4%bb%b7%e4%ba%8c%e4%bb%b7","status":"publish","type":"post","link":"https:\/\/refusea.com\/?p=852","title":{"rendered":"\u5e7f\u544a\u5e73\u53f0\u7cfb\u5217\u4e00\uff1a\u7ade\u4ef7\u903b\u8f91\u548c\u4e00\u4ef7\u4e8c\u4ef7"},"content":{"rendered":"<blockquote>\n<p>\u6982\u8ff0\uff1a\u5e7f\u544a\u5e73\u53f0\u67b6\u6784\u5e08\uff0c\u7528\u7cfb\u5217\u6587\u7ae0\u5206\u4eab\u5e7f\u544a\u5e73\u53f0\u4e1a\u52a1\u903b\u8f91\uff0c\u8bbe\u8ba1\u5f00\u53d1\u53ca\u8fd0\u8425\u7ef4\u62a4<\/p>\n<\/blockquote>\n<h2>\u535a\u5f08\u7684\u4e09\u65b9<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.refusea.com\/2021\/04\/dsp.jpg\" alt=\"\" width=\"1023\" height=\"682\" class=\"size-full wp-image-853\" \/><\/p>\n<p>\u5e7f\u544a\u5e73\u53f0\u7684\u4efb\u52a1\u7528\u4e00\u53e5\u8bdd\u6765\u8bf4\u5c31\u662f\uff1a\u7528\u6d41\u91cf\u6362\u5e7f\u544a\u3002<\/p>\n<p>\u5728\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u6d41\u91cf\u662f\u5f88\u8d35\u7684\uff0c\u6709\u94b1\u7684\u5e7f\u544a\u4e3b\u4e5f\u662f\u4e0d\u53ef\u591a\u5f97\u7684\u3002\u62e5\u6709\u6d41\u91cf\u7684\u4e00\u65b9\uff0c\u5e0c\u671b\u81ea\u5df1\u7684\u6d41\u91cf\u80fd\u5e26\u6765\u6700\u5927\u7684\u6536\u76ca\uff1b\u800c\u6709\u94b1\u7684\u5e7f\u544a\u4e3b\u4eec\uff0c\u5219\u5e0c\u671b\u4e3a\u6bcf\u4e00\u6b21\u5e7f\u544a\u7684\u5c55\u793a\u6216\u70b9\u51fb\u4ed8\u51fa\u6700\u4f4e\u7684\u4ee3\u4ef7\u3002<\/p>\n<p>\u8fd9\u662f\u4e00\u573a\u535a\u5f08\uff0c\u5e7f\u544a\u5e73\u53f0\u8981\u5c3d\u529b\u6ee1\u8db3\u53cc\u65b9\u7684\u9700\u6c42\uff0c\u4e0d\u504f\u4e0d\u501a\uff0c\u504f\u5411\u4efb\u4e00\u65b9\uff0c\u90fd\u4f1a\u635f\u5bb3\u53e6\u4e00\u65b9\u7684\u5229\u76ca\uff0c\u6700\u7ec8\u4f24\u5bb3\u7684\u8fd8\u662f\u5e7f\u544a\u5e73\u53f0\u3002<\/p>\n<p>\u6709\u540c\u5b66\u53ef\u80fd\u5c31\u8981\u95ee\u4e86\uff0c\u90a3\u6700\u7ec8\u6d88\u8d39\u8005\u7684\u5229\u76ca\uff0c\u8c01\u6765\u4fdd\u969c\u5462\uff1f\u4ece\u6211\u7684\u5b9e\u8df5\u6765\u770b\uff0c\u6d41\u91cf\u65b9\uff0c\u5e73\u53f0\u65b9\u548c\u5e7f\u544a\u4e3b\u90fd\u4f1a\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u4e3a\u6700\u7ec8\u6d88\u8d39\u8005\u8003\u8651<\/p>\n<ul>\n<li>\u6d41\u91cf\u65b9\uff1a\u6240\u8c13\u76ae\u4e4b\u4e0d\u5b58\uff0c\u6bdb\u5c06\u7109\u9644\uff1f\u56e0\u4e3a\u592a\u591a\u592a\u70c2\u7684\u5e7f\u544a\uff0c\u5413\u8dd1\u4e86\u7528\u6237\uff0c\u81ea\u5df1\u4e5f\u5c31\u6ca1\u6709\u4e86\u6d41\u91cf\u6765\u6e90\uff0c\u6240\u4ee5\u6d41\u91cf\u65b9\u4f1a\u9650\u5236\u5e7f\u544a\u5c55\u793a\u7684\u9891\u7387\u548c\u573a\u5408<\/li>\n<li>\u5e73\u53f0\u65b9\uff1a\u4e3b\u8981\u662f\u4ece\u5e7f\u544a\u8d28\u91cf\u8fdb\u884c\u5ba1\u6838\uff0c\u5e7f\u544a\u5185\u5bb9\u5fc5\u987b\u5408\u6cd5\u5408\u89c4\uff0c\u7b26\u5408\u516c\u5e8f\u826f\u4fd7\uff0c\u5bf9\u4e8e\u70c2\u4fd7\u7684\u5e7f\u544a\u6216\u8005\u6709\u4e0d\u826f\u8bb0\u5f55\u7684\u5e7f\u544a\u4e3b\u8fdb\u884c\u5c4f\u853d\u5904\u7406<\/li>\n<li>\u5e7f\u544a\u4e3b\uff1a\u63d0\u5347\u5e7f\u544a\u4f53\u9a8c\uff0c\u521b\u610f\u65b0\u9896\u7684\u5e7f\u544a\u672c\u8eab\u5c31\u5177\u5907\u7f8e\u611f\uff0c\u6709\u7740\u72ec\u7acb\u4e8e\u5e7f\u544a\u4e4b\u5916\u7684\u4ef7\u503c\uff0c\u6bd4\u5982\u8bf4\u5fae\u535a\u4e0a\u7684\u675c\u857e\u65af\u5b98\u7f51\uff0c\u5e7f\u544a\u521b\u610f\u5c31\u975e\u5e38\u4e0d\u9519<\/li>\n<\/ul>\n<p>\u5f53\u7136\uff0c\u6709\u65f6\u5019\u5728\u4fdd\u969c\u6700\u7ec8\u6d88\u8d39\u8005\u5229\u76ca\u8fd9\u4e00\u70b9\u4e0a\uff0c\u8fd9\u4e09\u8005\u4e4b\u95f4\u662f\u77db\u76fe\u7684\u3002\u6211\u5c31\u9047\u5230\u8fc7\u516c\u53f8\u7684\u67d0\u4e2a app \u7684\u8fd0\u8425\u540c\u5b66\u548c\u5e7f\u544a\u5e73\u53f0\u7684\u8fd0\u8425\u540c\u5b66\u56e0\u4e3a\u7528\u6237\u4f53\u9a8c\u7684\u95ee\u9898\u53d1\u751f\u4e89\u5435\uff0c\u5e7f\u544a\u5e73\u53f0\u662f\u8fd9\u6837\u8bf4\u7684\uff1a\u8981\u7528\u6237\u4f53\u9a8c\u5c31\u522b\u505a\u5e7f\u544a\u554a\uff01\u2014\u2014\u591a\u4e48\u7684\u624e\u5fc3<\/p>\n<h2>\u5b9e\u65f6\u7ade\u4ef7<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.refusea.com\/2021\/04\/rtb.jpg\" alt=\"\" width=\"1023\" height=\"682\" class=\"size-full wp-image-854\" \/><\/p>\n<p>\u4e00\u822c\u60c5\u51b5\u4e0b\uff0c\u5e7f\u544a\u5e73\u53f0\u624b\u4e2d\u4e0d\u6b62\u4e00\u6761\u5e7f\u544a\u53ef\u4ee5\u6295\u653e\uff0c\u90a3\u4e48\u5728\u4e00\u6b21\u5e7f\u544a\u8bf7\u6c42\u8fc7\u6765\u65f6\uff0c\u5230\u5e95\u6295\u653e\u8c01\u5462\uff1f<\/p>\n<p>\u8fd9\u53d6\u51b3\u4e8e\u5e7f\u544a\u4e3b\uff0c\u6709 2 \u79cd\u60c5\u51b5<\/p>\n<p><strong>\u4e70\u65ad<\/strong><\/p>\n<blockquote>\n<p>\u5e7f\u544a\u4e3b\u628a\u6d41\u91cf\u4e70\u65ad\u4e86\uff0c\u8fd9\u4e2a\u65f6\u95f4\u6bb5\u53ea\u80fd\u51fa\u6211\u7684\u5e7f\u544a\uff0c\u8fd9\u4e2a\u6a21\u5f0f\u53ef\u80fd\u4f20\u7edf\u5a92\u4f53\u6bd4\u8f83\u5e38\u89c1\uff0c\u6bd4\u5982\u62a5\u7eb8\u3001\u7535\u89c6\u53f0\uff0c\u5728\u4e92\u8054\u7f51\u9886\u57df\u4e0d\u662f\u4e3b\u6d41<\/p>\n<\/blockquote>\n<p><strong>\u7ade\u4ef7<\/strong><\/p>\n<blockquote>\n<p>\u5e7f\u544a\u5e73\u53f0\u5bf9\u6bcf\u4e00\u4e2a\u5e7f\u544a\u8fdb\u884c\u4f30\u4ef7\uff0c\u6700\u7ec8\u9009\u51fa\u4e00\u4e2a\u6536\u76ca\u6700\u9ad8\u7684\u5e7f\u544a\u8fdb\u884c\u6295\u653e\u3002\u4e92\u8054\u7f51\u4e3b\u6d41\u6a21\u5f0f<\/p>\n<\/blockquote>\n<p>\u4e3a\u4ec0\u4e48\u8bf4\u662f\u5b9e\u65f6\u7ade\u4ef7\u5462\uff1f\u8fd9\u662f\u56e0\u4e3a\u540c\u4e00\u4e2a\u5e7f\u544a\u5bf9\u4e0d\u540c\u7684\u7528\u6237\u6765\u8bf4\uff0c\u5176\u4ef7\u503c\u662f\u4e0d\u4e00\u6837\u7684\u3002\u6240\u4ee5\u6bcf\u4e00\u6b21\u5e7f\u544a\u8bf7\u6c42\uff0c\u6211\u4eec\u90fd\u8981\u6839\u636e\u7528\u6237\u6765\u4e3a\u5e7f\u544a\u8fdb\u884c\u4f30\u4ef7\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u662f\u5b9e\u65f6\u7684\u3002<\/p>\n<h2>\u5982\u4f55\u4f30\u4ef7<\/h2>\n<p>\u8fd9\u5c31\u6d89\u53ca\u5230\u884c\u8bdd\u4e86\uff0c\u6216\u8005\u53eb\u672f\u8bed\uff0c\u5148\u5b9a\u4e49\u4e0b<\/p>\n<p>\u8ba1\u8d39\u65b9\u5f0f\uff0c\u6bd4\u8f83\u4e3b\u6d41\u7684\u662f\u4ee5\u4e0b\u4e09\u79cd<\/p>\n<ul>\n<li>CPM\uff1aCost Per Mille\uff0c\u5343\u6b21\u5c55\u793a\u8d39\u7528<\/li>\n<li>CPC\uff1aCost Per Click\uff0c\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528<\/li>\n<li>CPD\uff1aCost Per Download\uff0c\u6bcf\u6b21\u4e0b\u8f7d\u8d39\u7528<\/li>\n<\/ul>\n<p>CTR\uff1aClick ThroughRate\uff0c\u70b9\u51fb\u8f6c\u5316\u7387\uff0c\u5e7f\u544a\u4ece\u5c55\u793a\u8f6c\u5316\u6210\u70b9\u51fb\uff08\u6216\u4e0b\u8f7d\uff09\u7684\u6982\u7387<\/p>\n<p>eCPM\uff1aexpected CPM\uff0c\u9884\u671f\u7684 CPM<\/p>\n<p>\u8fd9\u91cc\u53ef\u80fd\u4f1a\u6709\u540c\u5b66\u4f1a\u5947\u602a\uff1acpm \u662f\u5f88\u660e\u786e\u7684\uff0c\u4e3a\u4ec0\u4e48\u4f1a\u6709\u4e2a ecpm \u5462\uff1f\u5b9e\u9645\u4e0a CPM \u662f\u4e0d\u7528\u4f30\u4ef7\u7684\uff0c\u4f46\u662f CPC \u548c CPD \u5c31\u8981\u4f30\u4ef7\u4e86\uff0c\u56e0\u4e3a\u5e76\u4e0d\u662f\u6bcf\u6b21\u5c55\u793a\u90fd\u80fd\u8f6c\u5316\u6210\u70b9\u51fb\u6216\u4e0b\u8f7d\u7684\uff0c\u6240\u4ee5\u9488\u5bf9\u4e0d\u540c\u7684\u8ba1\u8d39\u65b9\u5f0f\uff0cecpm \u7684\u8ba1\u7b97\u516c\u5f0f\u4e0d\u540c<\/p>\n<ul>\n<li>CPM\uff1a<code>eCPM = CPM<\/code><\/li>\n<li>CPC\/CPD\uff1a<code>eCPM = \u5e7f\u544a\u4e3b\u51fa\u4ef7 * CTR * 1000<\/code><\/li>\n<\/ul>\n<p>\u6709\u4e86 eCPM\uff0c\u6211\u4eec\u5c31\u80fd\u53ef\u4ee5\u628a\u4e0d\u540c\u8ba1\u8d39\u65b9\u5f0f\u7684\u5e7f\u544a\u653e\u5230\u4e00\u8d77\u7ade\u4ef7\u4e86<\/p>\n<h2>CTR \u9884\u4f30<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/static.refusea.com\/2021\/04\/ctr.jpg\" alt=\"\" \/><\/p>\n<p>\u5f88\u660e\u663e\uff0cCTR \u662f\u6574\u4e2a\u7ade\u4ef7\u903b\u8f91\u91cc\u6700\u91cd\u8981\u7684\u4e00\u73af\u3002\u6211\u4eec\u7528\u4e00\u4e2a\u573a\u666f\u6765\u8bf4\u660e\u4e0b<\/p>\n<blockquote>\n<p>\u4f60\u5199\u4e86\u4e2a\u6587\u7ae0\uff0c\u7531\u4e8e\u4f60\u662f\u4e2a\u77e5\u540d\u4f5c\u5bb6\uff0c\u4f60\u7684\u6587\u7ae0\u5f88\u53ef\u80fd\u6210\u4e3a\u7206\u6b3e\uff0c\u4f30\u8ba1\u9605\u8bfb\u6570 10 \u4e07<br \/>\n\u8fd9\u65f6\u675c\u857e\u65af\u627e\u8fc7\u6765\u4e86\uff0c\u8981\u4f60\u6253\u5e7f\u544a\uff0c\u6761\u4ef6\uff1a1000 \u6b21\u5c55\u793a\uff0c\u7ed9\u4f60 100 RMB<br \/>\n\u6770\u58eb\u90a6\u4e5f\u6765\u4e86\uff0c\u6761\u4ef6\uff1a\u5c55\u793a\u591a\u5c11\u6b21\u65e0\u6240\u8c13\uff0c\u53ea\u8981\u6709\u4e00\u4e2a\u7528\u6237\u4e0b\u8f7d\u4ed6\u7684 app\uff0c\u7ed9\u4f60 50 RMB<\/p>\n<\/blockquote>\n<p>\u4f60\u4f1a\u63a5\u4e0b\u8c01\u7684 offer\uff1f<\/p>\n<ul>\n<li>\u675c\u857e\u65af\u7684\u8ba1\u8d39\u65b9\u5f0f\u662f CPM\uff0c\u4f60\u7684\u603b\u6536\u5165\u5c06\u662f 100 RMB * 100 = 1 \u4e07<\/li>\n<li>\u6770\u58eb\u90a6\u7684\u8ba1\u8d39\u65b9\u5f0f\u662f CPD\uff0c10 \u4e07\u6b21\u9605\u8bfb\uff0c\u53ea\u8981\u80fd\u6709\u8d85\u8fc7 200 \u4e2a\u4e0b\u8f7d\uff0c\u603b\u6536\u5165\u5c31\u6bd4\u675c\u857e\u65af\u9ad8<\/li>\n<\/ul>\n<p>\u4f60\u4e0d\u77e5\u9053\u80fd\u4e0d\u80fd\u6709 200 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